Myspace and Libraries

After viewing some examples of library profiles on Myspace, I became even more convinced that they are an asset to any library's marketing efforts.  Some of these profiles were obviously very active with plenty of friends and current blogposts.  I also found it appealing how a few of them used the Books and Movies section as a place to provide links to specific books in their catalog.  It made it very convenient for a user to click and find if it is available.  

Denver Public Library page even added music to their page!  I believe this represents the #1 reason why libraries should build a presence on social networking sites- it allows for expression of each individual library.  This is a way to communicate what makes one's library special.  Denver Public Library's page also contains links to their online databases and has a quick description of how each one may be useful.  Some students may think public libraries onl cater to adults and so this profile would help fight that misconception.  

Facebook's Place in the Library World

I believe that libraries should use Facebook as a means of proactively reaching out to potential patrons, especially in the academic setting.  Students tend to rely on Facebook as a source of news.  They look to it for updates on the lives of their friends and family, but also they get notifications about upcoming performances, events and rallys.  It is a mecca for current information that is relevant to their lives.

Although students may be somewhat dependent on Facebook, that does not necessarily mean they will know where to find the page of their library.  Some may not know if it would be appropriate for them to add the library to their likes or as a friend.  In this case, reaching out to students and communicating how the page can be useful to them is a great service.

I think it is important to also add a little note along with the friend request.  This note could explain that the Facebook profile is a great way to receive news updates from the library and to ask questions of the librarians.